![]() Offering a discounted membership tier for occasional visitors, for example, those that visit once a month maybe a way of enticing these people into spending more of their cash with you. Conversely, if you have a lot of people visiting from the wider area these could well be one-off visits, and as such may need persuasion to visit again. However, younger members may well benefit from a shorter game of 90 minutes which would fit in better with their busy lives.Īre people traveling a long way to get to you or are they local? If visitors are mostly local you may need to expand your golf course marketing campaign to target those further afield. For example, older members may be retired and can play longer games without rushing. What are the ages of your clients and how far are they traveling to get to you? Understanding more about your member’s lifestyles will enable you to tailor your business to your client’s needs. You should hopefully by now have a rough idea of whether the people coming through your doors are members or not, but you need to look further into the information to gain a real benefit. ![]() Either way, using a referral or loyalty scheme should be an essential business expense that will help generate extra revenue in the long run. This is likely to be at a less-frequent rate than using a loyalty card scheme, costing you less money in the long-term so it is more suited to those with a smaller budget. Instead of using a loyalty scheme you may decide to offer those benefits mentioned above to those who refer their friends to your club only. The latter is also a great way of introducing new people into your golf club too. Consider creating a loyalty scheme where members are offered awards for visiting a certain number of times, for example, a free drink at the bar when they visit, free rounds of golf or complementary visitors passes. Ensuring that your existing members feel special encourages them to stay with you in the long term.Ī good way of keeping members on your side is to foster loyalty. It’s all too easy to forget about the needs of your existing customers when you are trying to strike a balance between customer retention and gaining new business, but chances are that the number of members visiting your golf club will far outweigh the number of visitors who are non-members. There are two types of people who will visit your golf club, members and non-members, and neither of these should be overlooked when considering the long-term success of your business. But how exactly do you do that? Well, while every golf course has its own strengths and weaknesses a good starting point is to look at those people coming through your doors. When it comes to running a golf club the bottom line is to attract as many members as possible.
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